AI Universa
I co-founded AI Universa to teach people how to build viral AI influencers and use AI.
Our five-day launch generated $937,900 in sales, as reported in LTB’s published campaign summary.
The idea
AI influencers sit at the intersection of technology, content, and audience growth. AI Universa brought that topic into a training product, alongside teaching people how to use AI more broadly.
My work in this space also includes @giuliabanks, an AI influencer I grew to 200 million views and 155k followers in two weeks.
The launch
I managed all marketing and growth for the launch.
I also created an Instagram reel that reached 30 million views.
We partnered with influencer @nepridiprav for the launch and gave away a US$15,000 Rolex.
The public broadcasts included a premiere on 12 January 2026 and a countdown stream the following day.
The result
The launch generated $937,900 in sales in five days.
LTB’s campaign summary also reports 1,700 paying members, approximately 50,000 live viewers at the launch event, and more than one billion organic views from student-success content. Only the sales total is explicitly tied to five days.
Sweepsy’s case study reproduces these figures and attributes them to the historical LTB campaign.
What comes next
Later broadcasts included an AI agency session on 16 April 2026, a live AI creative session on 17 April, and an AI Universa 2.0 giveaway stream on 11 May.
As of 1 November 2026, the member portal describes a library of more than 190 resources, including skills, MCP integrations, workflows, and agent resources.
Today, I’m building Sweepsy to help DTC brands grow through sweepstakes campaigns while reducing legal risk. My work with VBO also includes a sweepstakes campaign that generated 1 million in revenue for a dental clinic. Growth and marketing are what I enjoy, from building audiences to launching products.