SexLikeReal

From 2023 until January 2025, I led growth at SexLikeReal, a VR adult-entertainment platform.

The work spanned marketing, team-building, and company leadership. It also took me to Los Angeles, Las Vegas, and industry events in Europe.

Outdoor portrait with palm trees and a city skyline.

The role

I held the roles of CMO and Head of Growth and was also a member of the company board.

During my time there, we broke company sales records.

Growth and testing

We strengthened SEO and ran ongoing A/B tests.

I led A/B pricing tests and deal flows, and negotiated better deals.

Email and social

We grew email marketing from $0 in revenue to a peak month of $220,000.

We used viral Reddit marketing and grew the X account by 60,000 followers.

The team

I helped build the team and worked alongside top-tier A-players. Working with strong people was a central part of the experience.

Campaigns

Some of the most distinctive campaign work involved giving away a Cybertruck and a personalized VR video.

The industry

I travelled frequently to Los Angeles and Las Vegas, and attended XBIZ in Amsterdam and AVN in Las Vegas. Along the way, I met many of the industry’s leading figures in person.

Two event attendees holding statuettes under purple lighting.A crowd inside an AVN-branded event venue.Attendees on a busy exhibition floor.An attendee wearing a SexLikeReal Staff 2025 shirt at a convention.An outdoor patio beside a basketball court after dark.Two attendees posing at an event under purple lighting.A crowd outside an XBIZ Amsterdam-branded event entrance.Two people posing outdoors at night with a city skyline behind them.
Industry events and travel.